Identity Matrix
B2B Visitor Intelligence & Lead Resolution Platform
A production-grade SaaS platform that transforms anonymous website traffic into actionable sales intelligence — identifying visitors at the person level and matching them to verified B2B profiles in real time.
What We Built
Rherra designed and built the Identity Matrix platform — a B2B visitor intelligence engine capable of de-anonymizing 50–70% of US website traffic and matching visitors to verified business profiles in real time. The platform combines contact data enrichment, behavioral intent signals, and multi-touch attribution into a single dashboard, giving marketing, sales, and RevOps teams the intelligence they need to identify high-intent prospects and close deals faster.
Services Delivered
The key services Rherra delivered across this project.
Full-Stack Development
End-to-end development of the SaaS platform, from data ingestion pipelines to intuitive front-end dashboards.
Software Architecture
Scalable, high-performance architecture built to process and de-anonymize high volumes of real-time web traffic.
API Development
Custom API layer powering real-time visitor identification, CRM enrichment, and third-party integrations.
Data Engineering
Integration with large-scale contact databases to match anonymous visitors to verified B2B profiles including mobile phone numbers.
Custom Functionality
Multi-touch attribution engine tracking every visit, click, and conversion across all channels from first touch to closed deal.
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